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Over half of UK retailers to boost branded product lines this year

Licensing for Retail Day survey highlights retailers most excited to work with toy/preschool/kidult brands in 2024; Customer acquisition and loyalty, plus diversification viewed as biggest benefits.

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Having recently announced six new hires to its senior team, Pophouse, the company behind the groundbreaking virtual reality concert experience ABBA Voyage, is on a mission to “redefine entertainment”. LicensingSource.net catches up with Jon Spalding to talk about his new role as commercial director, Pophouse’s growing stable of brands and where AI might take us next.
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Start Licensing's Ian Downes spots some great examples this week of brands working collaboratively with well-chosen partners to increase reach and attention in the marketplace.
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LicensingSource.net looks at how British production houses have carved out a substantial niche for themselves, drawing on a rich legacy of storytelling and humour to craft shows with global appeal.
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