Ceremony took place on the opening night of Hong Kong International Licensing Show.
The winners of the 2018 LIMA Asian Licensing Awards have been named.
The accolades were presented on the opening night of Hong Kong International Licensing Show earlier this week.
The winners are:
Asian Programme of the Year
Super Wings – Alpha Group
Corporate Brand or Lifestyle Programme of the Year
Barbie – Mattel
Entertainment Programme of the Year
Beauty and the Beast – The Walt Disney Company (China)
Licensed Promotion of the Year
McDonald’s and The Rap of China Joint-Promotion – McDonald’s Corporation/Beijing IQIYI Science & Technology
Licensee of the Year
Yili, Yili’s QQ Star – Disney-Pixar’s Toy Story
Location-Based or Experiential Initiative of the Year
Winnie the Pooh – Times Square Hong Kong/The Walt Disney Company
Retailer of the Year
Tmall – Disney @ 11.11 with Tmall, Greater China
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