Back in 1969, Sesame Street reimagined what children's entertainment could be. The rest is history; the iconic brand has been teaching and delighting kids around the world ever since. As Sesame Street turns 50, there are more reasons than ever for fans to visit the friendliest street in the world. Parents who grew up with Sesame Street are sharing it with their own children, while favourite characters like Cookie Monster and Elmo bring out the kid in everyone.

Sesame Workshop - the nonprofit organisation behind the beloved show - is committed to building on its core characters with fresh content and new partnerships, together with UK agent Bulldog Licensing. With original television properties, innovative lifestyle collaborations, and powerful social impact projects like our Macarthur 100&Change Award-winning work to help Syrian refugee children with the International Rescue Committee. Sesame Workshop engages fans of all ages while delivering on its mission to help kids everywhere grow smarter, stronger and kinder.

Spreading laughter and learning - for 50 years and counting.

Sesame Street is turning 50 next year, and Cookie Monster, Elmo, Big Bird and friends are ready to party! The landmark anniversary will be marked by a yearlong campaign that will celebrate timeless Sesame lessons, that everyone is deserving of respect and opportunity. The soon-to-be-announced campaign will invite fans around the world to share what makes their communities special.

Throughout 2019, Sesame Workshop will roll out a star-studded social media campaign, an immersive road trip with international activations, all-new broadcast elements, and a host of new product collaborations.


Earlier this year, preschool learning and entertainment app Hopster introduced a suite of Sesame Street content on the platform in the United Kingdom and North America. Available now, the collection includes short-form Sesame Street segments called Global Grover, Count TV and Best Friends. Hopster also marked World Autism Day by adding ebook content starring Julia, the first Sesame Street character with autism.


Cookie Monster and Chef Gonger are jumping behind the wheel in "Cookie Monster's Foodie Truck" - premiering soon in the UK!

In each five-minute segment, Cookie and Gonger get a video call from a child who requests a special dish. Partway through each recipe, Cookie and Gonger drive off in their food truck to gather a key ingredient right from the source - this season, they'll visit a pasta factory, a mushroom farm, a cocoa plantation, and more. It's an exciting way for kids to learn how their favourite foods get on their plates.


Visit everyone's favourite furry red monster with a trip to "Elmo's World"! In each five-minute installment of this recently- redesigned Sesame Street segment, Elmo imagines a chalk-drawn wonderland where anything is possible, exploring kid-friendly topics of the day with the help of Smartie, an animated cellphone. Each year, new episodes build on the deep backlist of this classic segment.


Get ready to meet the best monster babysitters in town with Esme & Roy, an irresistible new show from Sesame Workshop and Nelvana. This animated series follows two unlikely friends - Esme is a human girl, and Roy is a lovable monster - who are great at taking care of little monsters, solving their charges' problems together through play and mindfulness. Esme & Roy earned a very enthusiastic media reception when it debuted on HBO in the US and Corus's Treehouse in Canada in August! Fifty-two 11-minute episodes are available now.


During next year's 50th anniversary, PUMA will release two new collections globally, spanning footwear, apparel, and accessories for kids.

At ZARA, a direct-to-retail Sesame Street collection added girls' SKUs this spring, while Pull&Bear debuted Sesame women's apparel this summer. Both were global deals. Sesame's global partnership with H&M is celebrating 10 years this year! Our UNIQLO x KAWS collaboration was a great success around the world, with in-store signage and support at the UK flagship store on Oxford Street. Also on the high street, Sesame Street continues to have great success in the apparel category with partners such as BCI, Somerbond, Fashion UK and Fabric Flavours.

Looking ahead, Sambro will debut a new feature plush that will be supported by TV - a talking "Hungry Cookie Monster" puppet - in stores across the UK and select European markets this fall. Legler will launch an extensive wooden toy range in a pan-European deal.


Risa Greenbaum is the Assistant Vice President of International Media Business, Europe, at Sesame Workshop. Risa oversees the content distribution and licensing business for Sesame Street and other Sesame Workshop properties throughout Europe, including programme sales and themed entertainment. She joined Sesame Workshop’s international licensing group in 1990. She lives in New York City.

Email: risa.greenbaum@sesame.org
Phone: +1 (212) 875 6516

Rob Corney is the Group Managing Director of Bulldog Licensing, a company he founded eleven years ago. The company is now one of the leading licensing agencies in the industry, building powerful brands through close collaboration with leading licensees and retailers. He is based in London.

Email: robc@bulldog-licensing.com
Phone: +44 (0)208 325 5455

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