Two companies launch joint animation and live action production offer.
Aardman has joined forces with BAFTA winning production company Independent Films, launching a joint animation and live action production offer.
The aim is that the partnership will use the combined capabilities and expertise of both companies to offer a solution to brands and agencies which require both live action and animation within one film.
Heather Wright, executive producer and head of partner content at Aardman, explained: “Our belief is that craft creates quality and quality creates authentic engagement.
“Increasingly, we have noticed that agencies are working on projects with a need for live action performances and animation, and are also looking for creative and financial solutions outside the big post production company model.
“Animation offers the possibility of the fantastical or surreal in a way that live action alone can’t do, but putting that animation into a live action setting, crosses the line for an audience and gets them thinking… it’s a magical combination.”
Jani Guest, md at Independent Films, added: “We’ve seen opportunities land on our desk that require both a live action and animated solution within a single project.
“We believe it’s often difficult for clients to find suitable solutions that incorporate both sides in this way, but we are hopeful that our partnership with Aardman will offer a solution to brands and agencies who require both live action and animation within one film.”
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