Company secures new licensing deals in Italy and Benelux for preschool brand.
Acamar Films is growing the presence of the Bing preschool brand across Europe, with new deals inked with broadcasters and licensing agents in Italy and Benelux.
A new broadcast deal with RAI in Italy has brought Bing to Italian TV screens for the first time. The free to air broadcaster acquired the rights for seasons one to three (78 episodes).
RAI Yoyo premiered Bing in February and following its success, the series is now airing Monday to Sunday 11 times a day.
Meanwhile, Maurizio Distefano has been appointed to oversee the development of Bing in Italy, with the first line of merchandise due to launch in early 2019.
Acamar has also signed up License Connection to represent Bing in the Benelux region. The series launched on Zappelin in the Netherlands and on Ketnet in Belgium back in 2016.
Having secured recent new broadcast partners in the Nordics, Czech Republic, Russia, South Korea and South East Asia, Acamar will also be meeting with potential licensing agents for representation in these markets during this week’s Licensing Expo.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
