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AllSaints readies first fragrance line with Revlon

Global deal will see new collection for fashion brand launch in autumn 2018.

Contemporary fashion brand AllSaints has secured an exclusive global licence with Revlon which will see the launch of its first fragrance collection.

Fragrances and ancillary products will make their debut in autumn 2018, further expanding AllSaints’ growth in the licensing space.

Earlier this month, the brand – which is known for its iconic biker jackets – secured a deal with Global Brands Group to expand its accessories range.

“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection.” said William Kim, ceo of AllSaints. “Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus.

“As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”

Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon, added: “We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent.

“AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”

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