London and Manchester will be the first cities to test drive new way for customers to shop.
Amazon has revealed that its Treasure Truck will be visiting cities across the UK – featuring one surprise product on offer each day and offering customers a new way to shop for must-have products.
Treasure Truck will initially pop up in Manchester and London several times a month, featuring one carefully selected goody at a time. Each offer is a surprise and customers will have to act fast to get their mitts on the kit, with only limited stock on the truck.
After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck.
Offers will include exclusive items made just for Treasure Truck, while adding to the consumer shopping experience will be a ‘delight squad’ – the truck’s specially trained crew – plus occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways.
“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, head of Treasure Truck, Amazon.co.uk.
“Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”
Customers can sign up for Treasure Truck by texting ‘truck’ to 87377 to be among the first to find out when and where the truck will be plus the offer of the day.
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities.
Products have ranged from the Nintendo Entertainment System: NES Classic Edition and GoPro cameras, to top Christmas toys from Wowee Fingerlings and Hatchimals.
Already in the US, the trucks have seen thousands of customers join in a dance party when Skullcandy headphones were the surprise offer of the day, as well as thousands of Potterheads appear, as if by magic at midnight, to celebrate the release of Harry Potter and The Cursed Child.
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