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Argos unveils 14 days of deals as Black Friday nears

Big name licensed toys among retailer’s discount offers during key period.

Argos has kicked off a 14-day shopping bonanza, with discounts available across a raft of lines, including big name licensed toys.

The retailer’s event began on Wednesday, November 15 and runs through Black Friday (November 24) before ending on Cyber Monday (November 27).

While deals remain a closely guarded secret until they break, the retailer has promised ‘sizeable discounts’ on over 60,000 products across a range of toys, homewares and electricals.

Toy offers currently include up to half price on some lines.

Licensed brands with products in the ‘big toy price drop’ online at the moment include PAW Patrol, Bush Baby World, Cars 3, LEGO Star Wars, Super Wings, Transformers, Go Jetters, My Little Pony, The Avengers, Finding Dory, Yo-Kai Watch, Scooby-Doo and WWE to name a few.

Argos is expecting Black Friday to be dominated by digital platforms again this year, after its website received more than 12 million visits in less than 24 hours during 2016.

Customers made 18 transactions a second at peak times during the day and 75% of all visits were from mobile and tablet devices.

Free Fast Track store collection more than doubled year-on-year in 2016. Across the four days of the Black Friday weekend, Argos delivered 263,000 products to 146,000 customers through Fast Track delivery.

John Rogers, Argos ceo, said: “Last year’s Black Friday was the biggest and most successful shopping day ever for Argos, with the first hours seeing the largest amount of online traffic in our history.

“Black Friday and Cyber Monday have definitely changed how people shop for Christmas, with many using it for the initial burst of gift buying in the festive season, whether they choose to shop in store, online, or by mobile.”

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