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ASOS unveils second Hello Kitty collaboration

Special 15-piece SS18 clothing and gifting collection for Valentine’s Day launches.

Following on from the sell-out launch of the ASOS x Hello Kitty collaboration last November, the retailer has once again teamed up with the classic brand.

A new 15-piece collection has dropped just in time for Valentine’s Day, and once again features the character ‘dabbing’, in the exclusive pose created with Sanrio.

This time, Hello Kitty is wearing a beret in a red and pink colour palette to celebrate Valentine’s Day. And for the first time, exclusive ASOS CURVE x Hello Kitty pieces are also available.

The clothing and gifting collection includes fluffy slippers featuring Hello Kitty’s iconic red bow, French slogan t-shirts, plus the re-issue of the popular hoop earrings by popular demand.

Items have already been causing a stir with ASOS Insiders, with Instagramers @asos_lotte and @asos_olive both posting pictures on their pages.

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