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Aurora World confirms Dr Seuss partnership

Company to launch new Dr Seuss plush of popular characters from later this year.

Plush specialist Aurora World has secured a new licensing partnership with Dr Seuss.

The deal will see Aurora World launch plush lines of some of the best selling children’s author’s most well known and popular characters.

First products are due to start arriving in stores in the second half of 2018.

“Dr. Seuss is a timeless brand that many of us here at Aurora World have enjoyed with our own families,” said Michael Kessler, Aurora World’s svp sales and marketing.

“We are very excited for this new partnership and look forward to bringing everyone’s favourite Dr. Seuss characters into the arms of fans everywhere.”

Theodor Geisel wrote the famous stories including The Cat in the Hat, Green Eggs and Ham and Fox in Socks under the pen name of Dr Seuss.

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