Take a look at what’s planned for brands including Doctor Who, Hey Duggee, Go Jetters and Top Gear.
2016 was certainly a year of change and growth at BBC Worldwide – not just in terms of its brands, but also in the shape and the structure of its licensing team.
A host of new faces arrived at Television Centre in West London to grow the breadth of the team across all areas, based in the UK but also able to serve the global market.
In addition, leading licensing agency CPLG was appointed to represent BBC Worldwide’s flagship brands for licensing across all EMEA territories (excluding the UK) entering into a long-term partnership and looking to extend the reach of key properties and drive major consumer products business.
New team in place, BBC Worldwide has set about increasing its retail footprint across all of its brands. There have been key successes already for new preschool favourites Hey Duggee (buoyed by two prestigious award wins) and Go Jetters. Meanwhile, Doctor Who has seen series 10 greeted with a rapturous response, as well as an expansion of the licensing direction with Doctor Who Universe and the introduction of a Mr Men mash-up.
With a raft of plans to drive Top Gear forward, plus the growth of the live events and attractions business, it’s certainly an exciting and busy time at BBC Worldwide.
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