Initial focus will be on apparel, accessories, stationery and gift lines.
Bulldog Licensing is set to represent Topps’ football-themed trading card game, Match Attax.
The initial focus will be on apparel, accessories, stationery and gift, with the first merchandise predicted to hit retail from spring 2018.
Match Attax is the best selling sport trading card game, with new card releases taking place three times throughout the football season.
During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases.
Live swapping events are held across the country, while the brand’s online presence – Toppsfootball.com – has over 600,000 registered users.
Chris Rodman, group md at Topps, commented: “Given the phenomenal interest and engagement in the Match Attax brand, from both children and their parents, extending the brands reach with a focused licensing program offers both Topps and licensees a unique opportunity.
“Rob and the Bulldog licensing team are the perfect partners to help us achieve this goal.”
Rob Corney, md of Bulldog Licensing, added: “We are incredibly excited about representing Match Attax. It’s tapping into a huge market and the stats surrounding the brand are staggering – it is amazingly popular.
“In licensing terms the brand has massive potential and we are expecting to be announcing on initial deals very soon.”