This ad will be closed automatically in X seconds.

Def Leppard rocks out with new branded beer

Sheffield group teams with Elysian Brewing Company to create own beer.

Def Leppard has become the latest rock band to put their name to a branded beer.

Ahead of next week’s Licensing Expo, Epic Rights has confirmed the Sheffield group has teamed with Seattle’s Elysian Brewing Company to create Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s huge co-headlining tour with Journey, which kicks off on May 21 and runs through October 7.

The Def Leppard Pale (6% ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
FabacusCP2500x500
 
The first product range from Chinti & Parker to feature the DPP technology will be an exclusive Peanuts capsule collection. ...
PSCrane500x500
 
Amusement and arcade games specialist UNIS Technology has joined forces with Toikido, to unveil Piñata Smashlings crane....
B&LLAstrophylineup500x500
 
A host of retail names including Boots, DFS, Dunelm, FatFace, Homebase, Iceland, Matalan, Next, Primark, Sainsbury's, Tesco and TJ Morris will be among those celebrating the achievements of the brand and lifestyle sectors over the past 12 months on Thursday 25 April....
JamesWalkermarathon500x500
 
James Walker, ceo at Character World Brands, is no doubt feeling tired but proud today after having completed the London Marathon yesterday (21 April), running to raise funds for Alzheimer’s Research UK....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.