Rainbow-coloured activation sees brand awarded Best New Group.
Disney took its place among the big name brands taking part in the London Pride celebrations last weekend.
The entertainment giant joined in the celebration with a rainbow-coloured activation featuring balloons spelling out its name and forming the shape of Mickey Mouse.
Its efforts were awarded with one of the special parade accolades, picking up Best New Group.
The Lion King was also involved, with Event magazine reporting that the London Gay Men’s Chorus teamed up with the cast of the musical to perform Elton John’s The Circle of Life outside the Lyceum Theatre.
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