BBC Worldwide and Sanrio secure RP2 Global to launch new range in the UK.
BBC Worldwide and Sanrio have inked a new deal with RP2 Global for the launch of a range of Dr Men figurines in the UK.
The first wave of products will launch in the autumn and will include Dr First, Dr Fourth, Dr Eleventh and Dr Twelfth.
The figurines mirror characters in the Dr Men book series, which is published by Penguin Random House, and sees Doctor Who and The World of Hargreaves in a brand mash-up, bringing to life Doctor Who characters in the distinctive story-telling and illustrative style of Roger Hargreaves.
Rikesh Desai, licensing director for merchandise and gaming at BBC Worldwide, said: “The Doctor Who Mr Men mash-up is an innovative development for the brand. RP2 have successfully captured the charm of the original illustrations in these figurines.
“Doctor Who fans will no doubt embrace them with as much enthusiasm as they did the books. This deal is a great start for our relationship with RP2 Global.”
Simon Cox, md of RP2, added: “Working with BBC Worldwide and Sanrio on this very prestigious licence is hugely exciting for RP2.
“The books look amazing and will act as a fantastic awareness builder for our products. The amount of interest that already exists in the market is sure to make our launch a huge success.”
Alastair McHarrie, licensing director at Sanrio, continued: “We are delighted with how well the Dr Men books have been received by Doctor Who fans and I am sure they’ll be very excited to hear that an accompanying range of figurines are about to hit the market too.”
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