Europe’s largest licensing event returns to London’s Olympia from October 10-12.
Last year’s BLE was the biggest in the show’s history with more than 280 exhibitors and 7,578 visitors from 76 countries.
For 2017, 186 exhibitors have already been confirmed, including 20th Century Fox, BBC Worldwide Consumer Products, CPLG, Endemol Shine UK, Hasbro, ITV Studios Global Entertainment, Mattel, NBC Universal, Nickelodeon, Paramount Pictures, The Pokémon Company, Sony Interactive Entertainment Europe, Sony Pictures Consumer Products, Turner Broadcasting and Victoria and Albert Museum.
So far, there are 22 first timers across all three of the show’s zones – 10 in Character & Entertainment and six in both Brands & Lifestyle and Art, Design & Image.
12 companies come from the UK, eight from Europe and two from the US.
BLE also has a new online presence this year, with the new branding bringing it in line with the other events in the UBM Global Licensing Group.
The new site is easier for visitors, exhibitors and media to navigate and will feature new promotional opportunities for exhibitors.
BLE 2017 runs from October 10-12 at London’s Olympia and you can visit the website by clicking here.