This ad will be closed automatically in X seconds.

Felix the Cat returns to the catwalk

Italian designer Alessandro Enriquez launches new capsule collection featuring character.

Felix the Cat is continuing to attract high-end fashion collaborations, with the latest seeing the character feature in a new capsule collection from Italian designer Alessandro Enriquez.

The partnership with Universal Brand Development will preview at the 93rd edition of Pitti Uomo, the international event for men’s fashion and lifestyle projects.

The collaboration was brokered by CPLG Italy.

Felix the Cat is reimagined, thanks to Alessandro’s ironic and Italian signature, throughout different apparel items, such as sweatshirts, t-shirts, knitwear and shirts, to create an ‘irreverent and joyful’ capsule collection.

Items will be available to purchase from September.

Alessandro is also working on a limited edition Felix the Cat t-shirt collection, to be sold exclusively in the Milanese boutique Banner during Saint Valentine week as part of a charity event.

This is the latest in a line of collaborations in the fashion space for Felix the Cat.

Castelbajac Paris, Coach, Scotch & Soda and most recently London-based design label Fyodor Golan have all also worked with the character.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.