US clothing brand to launch exclusive kids capsule collection for ZAG property.
US clothing brand and retailer GUESS Kids has confirmed a new collaboration with ZAG’s Miraculous property.
The partnership will see the launch of an exclusive GUESS x ‘Be Miraculous’ Ladybug kids fashion capsule collection.
The range has been inspired by the superhero and Parisian stylings seen throughout the animated TV series. It will feature 50 skus and will target girls and boys aged six to 12, hitting stores from August.
“We like the idea that Miraculous inspires kids to dream and to be like a superhero,” said Paul Marciano, GUESS chairman and chief creative officer. “We think the audience relatability to Marinette and Adrien’s relationship, along with their secret identity as superheroes, makes this quite an intriguing story.
“We feel the fashion line will extend the positive messaging that kids can channel their inner strength to do great things.”
ZAG founder and ceo, Jeremy Zag, added: “Since the time I produced Miraculous Ladybug, I always wanted to create something cool for teenagers and equally inspirational for kids, and nothing can represent this combination better then GUESS with their international flair and universal appeal.
“We couldn’t be more enthusiastic about this partnership and the related fashion programme, which will feature a unique collection of clothing for girls and boys designed for everyday looks infused with cool, invincible superhero style.”