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Half Moon Bay adds Beauty and the Beast

Fresh range will complement the new live action movie as well as honouring the original.

Half Moon Bay is to introduce a new Beauty and the Beast gifting line, tying in with the release of the live action Disney movie in March.

The range will form a part of the company’s spring/summer 2017 collection, reports Progressive Gifts & Home Worldwide.

“The range honours the classic ideas of the original animation, but its contemporary feel also complements the new live action film,” said Emily Moores, marketing assistant at Half Moon Bay.

“The range features soft pastels, dainty florals and gold detailing across designs that reflect the most iconic scenes, characters and quotes from the story.”

A number of Half Moon Bay’s popular items have been included in the line, such as its notebook and latte mug. Other products will include a cosmetic bag, compact mirror, tea for one set and a new vintage-shaped mug.

Emily continued: “Beauty and the Beast has always been highly rated with Disney fans, and we hope that this new collection is a nostalgic reminder of the childhood favourite, as well as a great collection for those who will fall in love with the classic fairytale in the 2017 re-imagination.”

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