Company has developed an extensive gift and housewares range featuring the property.
Half Moon Bay has added Harry Potter to its licensed collection, as it looks to capitalise on the excitement surrounding the new movies in the universe.
“Following on the back of the success of the Harry Potter apparel, Half Moon Bay has recognised Harry Potter as the ideal new licence to add to our collection,” says marketing manager Ben Craddock.
“The licence closely mirrors the success of our key licences from Disney, Warner Brothers and the BBC, whose appeal has grown, rather than diminished, over time. Harry Potter, like Star Wars, Batman, Superman and Doctor Who stands the test of time, with new fans discovering the books and films each year and old fans staying loyal to the series.”
The company has developed an extensive range of gift and housewares to include favourites such as boxed mugs, retro bags, tin storage and glassware.
“The caped towel and marauders map novelty puzzle are sure to be big hits within the range,” predicts Ben. “We envisage wide appeal for the product range and the timing of the three new films from the Harry Potter universe further cement the licence as an ideal new partner for Half Moon Bay.”
Fantastic Beasts and Where to Find Them is set for release in 2016.
