This ad will be closed automatically in X seconds.

Hasbro makes new approach for Mattel

Latest attempt to combine two largest US toy companies initially reported by Wall Street Journal.

Hasbro has made another approach to Mattel about a potential takeover offer.

The Wall Street Journal first reported the news on Friday (November 10), saying that an approach had been made recently, although the terms were unclear and a deal still may not materialise.

According to CNBC, Mattel shares jumped by more than 20% in after-hours trading on the Hasbro news. Hasbro shares jumped more than 2% on the report.

Mattel has a market value of $5 billion, while Hasbro is worth about $11 billion.

The Hasbro/Mattel merger chatter is something of a business press favourite.

In February 2016 it emerged that the two had held talks about a potential merger, with Hasbro approaching Mattel in late 2015. Talks also took place two decades previously.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Company to create audio story experiences using stories and characters....
 
Licensed line-up grows with first bedlinen range from home textiles company....
 
Celebrity attendance and strong ticket sales make first live theatre show a hit....
 
Tour is part of toy company’s #BuildToGive push which includes host of events....
 
Health and beauty specialist launches exclusive moulded hand sanitizers....
 
Licensed babywear specialist becomes part of CWI/Suntex and Mitsui & Co group....
Get the latest news sent to your inbox
Subscribe to our daily newsletter