Stationery and gift line launches, taking over windows in key flagship stores.
Paperchase has launched a new stationery and gift line featuring Sanrio’s Hello Kitty property.
The range has launched across all UK stores (133 standalone outlets and 26 concessions), as well as in Ireland, Holland, Dubai, Germany, Canada and France.
There are 75 skus in the range, with Paperchase having created a bespoke design using the popular character.
Products range from bags and stationery through to sandwich bags.
The range features in the windows of Paperchase’s flagship stores in Manchester, London and Glasgow (including the store in Tottenham Court Road, which is pictured).
In addition, Hello Kitty will be visiting Paperchase stores across the UK. These include three locations in London, plus Cardiff, Bristol, Liverpool, Leeds, Manchester, Glasgow and Edinburgh from August 8-16.
Sabrina Segalov, licensing manager at Sanrio, told The Source: “With stationery playing such a big part in Hello Kitty’s history, we are delighted to be working with Paperchase, who have executed such a comprehensive range of excellent product.”
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