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Holly Willoughby unveils lifestyle brand plans

Truly will launch in autumn and will carry product as well as producing content.

TV presenter Holly Willoughby will launch her own lifestyle brand in the autumn.

Called Truly, the brand will focus on fashion, home, mother and baby, wellness, living and travel and will carry product as well as producing content, according to Fashion United.

The This Morning presenter revealed the news on her Instagram page saying: “So… finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is Truly, my new lifestyle brand that launches in the autumn.”

On the website, the brand describes itself as ‘about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier’.

Holly has previously released her own bedding and soft furnishings with Dunelm and BHS, as well as collaborating with Very on a fashion collection.

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