The creative constraints, pitfalls to avoid and how the best brands bring toys to life.
Start Licensing’s Ian Downes examines how timing is key, both for product and events.
Confirmed Anglophile Carole Postal on how to position UK brands for success in the US.
Start Licensing’s Ian Downes is bowled over by a new white goods licensing collab.
‘Esports is a great opportunity to get brands out there and for team merch.’
Jenny Johnstone on how the company is making waves in the licensing business.
Beacon Creative’s Carol Feeley on the current trends for the licensing staple.
eOne talks charity and promotional tie-ups and celeb endorsement.
Centa IP’s Nick Cooke on why the Netflix preschool brand is such a compelling premise.