‘We are seeing huge growth in Europe’ says licensing director Nikki Samuels.
The Brexit process has been triggered and negotiations for the UK to leave the EU are underway. But what, if any, difference has it made to the licensing industry?
Is UK manufacturing actually benefiting from the current situation and is there such a thing as a ‘Brexit bounce’?
All this week, The Source will be asking a selection of industry executives – from licensees and brand owners, through to agents and support companies – for their views.
Today: Nikki Samuels, licensing director, Sambro
“Currency has been the biggest change. This has made us invest more in our ranges to offer better value in our products across a diverse number of categories so we can offer full ranges to our customers.
“Weak currency is great for UK manufacturing, but I’m not sure how Brexit will affect manufacturing until we know the Brexit deal.
“We are seeing huge growth in Europe because of our range, categories, licences, fantastic distribution and working with incredible partners.”
This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.
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