NY and Toronto host temporary retail outlets around Purpose tour dates.
Bravado was recently involved with two pop-up shops which were selling exclusive merchandise for Justin Bieber’s Purpose tour.
New York City was the first to play host to the temporary retail location, which offered t-shirts, hoodies and other items (priced between $30-$360), all printed with tour dates, lyrics and pictures of Justin.
The man himself even made an appearance on the first day.
The pop-up then moved to Toronto (May 18-19) to coincide with the Purpose tour arriving in the city, taking up a space at NOMAD.
The Purpose merchandise was designed by Jerry Lorenzo of menswear label Fear of God. It was available along with a variety of exclusive Toronto gear and Nomad collaboration pieces.
While nothing has been confirmed, Bravado is looking at opportunities for further shops, including for when Justin brings the Purpose tour to the UK in October.
