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Kerry Foods partners with The Emoji Movie

On-pack promotion running across kids’ cheese snacking products for ten weeks.

The promotions are beginning to kick off in support of Sony Pictures’ The Emoji Movie – with Kerry Foods revealing a ten-week on-pack initiative across its kids’ cheese snacking products.

The portfolio includes Yollies, Cheestrings and Scoffies, with the promotion part of a wider £1 million integrated marketing campaign. This will also include TV, shopper activations and digital support, according to Promo Marketing.

To enter, consumers simply need to create their best emoji expression, drawing or selfie using their favourite prop and upload it online.

There will be daily prizes, while each entry will also trigger an instant movie-themed download.

Victoria Southern, GB marketing director at Kerry Foods, said: “The Emoji Movie is a hilarious, exciting adventure that takes you into the secret world inside your phone.

“We feel that the film perfectly represents what we are all about as a brand; fuelling a sense of freedom to be yourself and making the kids’ snacking occasion as fun and engaging as possible.”

She continued: “Following successes from previous partnerships, which saw Cheestrings value sales grow by +12% and penetration increase by +5%, we are confident that the mass appeal of The Emoji Movie will mean promotional packs are just as popular with parents looking for an exciting and nutritious snack for kids.”

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