Rainbow Designs showcased number of new lines at Olympia event last month.
DRi Licensing and Rainbow Designs are celebrating a strong performance at The Baby Show last month for the Miffy brand.
Rainbow Designs showcased a number of lines on its stand at the event – which was held at London’s Olympia.
The company will be looking to build on the success it has enjoyed with Miffy with the launch of two new collections.
The New Year will see the launch of a range in classic Dick Bruna book colours including new striped and gingham styles. Later in the year, a nursery collection will follow in softer fashion colours.
In addition, spring 2018 will see a host of new Miffy baby products come to market from a raft of licensees including new babywear lines from Dennicci, plus a collaboration with high-end childrenswear company Tobias and the Bear which will be launching a ‘cute but cool’ range of Miffy clothing for 0-6 years with its own unisex handwriting.
Alicia Davenport, licensing director at DRi, said: “The response to Miffy at The Baby Show was wonderful to see and it only goes to show what a little star she is. 2018 is going to be a very exciting one for this cute bunny.”
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