New animation will target four to seven year olds, followed by apps and toys.
Mind Candy is planning a comeback for its Moshi Monsters brand.
The plan will be led by new animation aimed at four to seven year olds, and then followed by consumer products such as toys and apps.
Mind Candy’s outgoing chief operating officer, Divina Knowles, told The Guardian that the company is in advanced conversations with an animation partner for the relaunch.
“We’re now in a stage where lots of our contracts have ended, or we’ve ended them in order to provide quite a clean break,” Divina commented in the article. “We think the best way to do this is to relaunch with animation, and then we will think about what else we will do.”
While Divina is leaving her COO role, she will still remain on the Mind Candy board of directors.
The company is currently looking for a managing director to run the business on a day to day level.
