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My view on Brexit: Danilo

We ask md Laurence Prince what a leave vote could mean for his business.

On June 23, the UK will go to the polls to decide if we stay or leave the European Union. If the much talked about ‘Brexit’ happens, there is no doubt the ramifications on businesses would be huge, with both positive and negative elements.

The Source asks some licensees for their thoughts on how a leave vote could impact their companies, as well as the UK licensing industry as a whole.

Today: Danilo

Laurence Prince, managing director, Danilo

What could a leave vote mean for your business and the industry in general?

“The pound could fall and the cost of goods become more expensive – it’s bad enough as it is and companies can’t keep absorbing costs. If this happens, then we have to get more from the retailer, but they don’t want to pay any more.

“It is much easier to trade around Europe. Yes, we would negotiate trade agreements, but this could take two or three years to do.”

This feature originally appeared in the Summer 2016 edition of Licensing Source Book. Click here to read the full publication.

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