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New Justin Bieber merch lands at Selfridges

Purpose The Stadium Tour collection launches in London, Birmingham, Manchester stores.

Bravado has revealed that new Justin Bieber merchandise for the pop star’s Purpose The Stadium Tour has launched at Selfridges.

The new collection arrived in the London, Birmingham and Manchester outlets to coincide with Justin’s headlining performance at the British Summertime Festival in London’s Hyde Park on Sunday July 2.

The launch also ties in with Selfridges’ Music Matters campaign, which celebrates the correlative relationship between music and style. It runs in-store until October 18.

The Purpose The Stadium Tour merchandise collection is comprised of t-shirts, sweats, yoga pants and hoodies, plus special UK editions available exclusively at Selfridges.

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