Including Smiley Snacks launching exclusively at Lidl later this month.
The Source rounds up more news from the licensing industry across the globe from the week.
Smiley Foods has launched its latest Smiley Snacks range exclusively at Lidl this month. The Intersnack product line includes new flavoured crackers and 3D render stacked chips in a selection of flavours. The range launches exclusively at Lidl Germany before a secondary roll out across the UK, Switzerland and France.
Lovehoney has revealed its latest brand partnership with hit US comedy series, Broad City. This marks the first time that Lovehoney has partnered with a TV show – its current portfolio includes rock bands (Motörhead, Mötley Crüe), fashion brands, sex-perts and Fifty Shades of Grey. Lovehoney says that the range of ‘irreverent, colourful items’ will appeal to Broad City’s extensive fan base as well as first time users.
HBO Global Licensing and global events provider GES have teamed up for Game of Thrones: The Touring Exhibition. Kicking off in Europe, the tour will give fans the chance to get an up close look at authentic props, costumes and set decorations. The first location is due to be announced soon.
FremantleMedia Kids & Family has appointed Little Dot Studios to manage and expand its digital presence on YouTube platforms, growing channel viewers and subscribers for key brands Tree Fu Tom, Kate & Mim-Mim and Danger Mouse. It will also cultivate new digital channels for the likes of Monsuno and Ella the Elephant, as well as a new family classics channel called Flashback TV.
Meanwhile, FremantleMedia Kids & Family has announced the appointment of 9th Impact to produce a new Danger Mouse app.
LIMA has named a number of new executives to its board of directors. Five new members have joined the board, with each serving a three-year terms. The new additions are: JJ Ahern, md, Licensing Street; Marc Mostman, partner, Striker Entertainment; Celso Rafael, general manager, Exim; Steven Scebelo, vp licensing and business development, NFL Players Association; and Jamie Stevens, evp worldwide consumer products, Sony Pictures Entertainment.
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