Toy State, HarperCollins, Centum Books among those on board.
Health of the space could not be better, says Fashion UK’s Ashley Hammond.
New collection has launched in selected Primark and Penneys stores.
Endemol Shine Group to launch international licensing push for mind-bending series.
Lifestyle brand teams with Discovery to launch apparel for annual TV event.
New format follows on from Gibsons’ success with the Marmite jigsaw puzzle.
“The advertising world is starting to embrace character licensing more and more.”
Brand enjoying success overseas as it readies for introduction of new theme.
Rocket Licensing continues to build classic brand ahead of 50th anniversary.