Collection launches in stores in the UK, Belgium, Netherlands and Germany this week.
Sanrio has debuted a Hello Kitty Gang collection hitting Primark stores in the United Kingdom, Belgium, Netherlands and Germany this week.
Hello Kitty Gang is an international collective of Instagram influencers from the worlds of fashion, sport, food and other creative industries.
The new Primark collection comprises a black denim jacket, grey t-shirt, black t-shirt and pink sweater – all featuring the Hello Kitty Gang logo and Hello Kitty herself in new clothing and new poses.
True to Hello Kitty Gang’s digital-first approach, the campaign imagery stars four of its influencer members: @kittycowell, @hairissimba, @luisachristie and @misskaboo.
The new retail launch follows on from the successful two-week Hello Kitty Gang pop-up in Topshop on London’s Oxford Street last year. This sold exclusive merchandise and personalised products.
In addition, there have also been a series of influencer events in the UK, Italy, France, Germany and Australia.
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