Fashion retailer has been working with Bioworld International on range for hit ITV2 show.
Fast fashion retailer Primark has worked with Bioworld International to get a line of Love Island t-shirts in-store to capitalise on the success of the ITV2 show.
The range launched at the weekend and has unsurprisingly garnered a large amount of press coverage – with pieces running in The Metro, Look, The Sun and Cosmopolitan among others.
The tees feature a range of phrases including the likes of #grafting, #absolutemelt, #muggy and I Used to be in Blazin Squad among others.
Primark told The Metro: “We’ve been grafting away on creating exclusive t-shirts and accessories with the show, so our customers can get in on some of the Love Island action.”
Love Island water bottles have already proved a success – they are available from the official Love Island app for £15.
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