This ad will be closed automatically in X seconds.

Rio Ferdinand teams with Sports Direct

Former footballer partners with retailer for launch of new FIVE collection.

Former England and Manchester United footballer turned pundit Rio Ferdinand has teamed up with Sports Direct to launch a new clothing collection.

Called FIVE – the number Rio wore on his shirt during his playing career – the range is available exclusively at the retailer.

It includes hoodies, tees, sweat pants and snapbacks in a variety of designs, reports SportsIndustry.biz.

A brand film, in which Rio collaborates with social poet Suli Breaks, accompanies the launch and will be played in-store and online. It features rising young sports stars including British boxing champion Charlie Edwards and Team GB men’s 400m hurdler Jamal Rhoden-Stevens among others.

Rio commented: “The collaboration and the partnership with Sports Direct is so important. They have an absolute finger on the pulse of the current sports, football to street market. And that’s where I think this brand will sit because I think it’s an important area.”

Sports Direct’s head of influencer marketing, Barney Jones, added: “Collaborating with Rio on his exclusive, new collection was a privilege. Rio is an inspirational figure who leads by example. His commitment to investing in youth projects is helping to offer opportunities to our next generation of game changers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.