This ad will be closed automatically in X seconds.

Sanrio’s Gudetama teams with Shoryu Ramen

Restaurant to launch egg-themed pop up menu for two weeks in celebration of character.

Authentic Hakata cuisine specialist, Shoryu Ramen, is welcoming popular Japanese character Gudetama to London this Easter – launching an exclusive egg-themed pop up menu for two weeks.

The collaboration with the Sanrio property has been inspired by the lazy egg’s laid-back attitude, something Shoryu always endorses for its guests.

Available exclusively at Shoryu Go, a Ramen bar on London’s Air Street, from March 26 to April 8, diners will be able to take time out to enjoy the ‘eggstra specially’ decorated Easter menu: three courses plus drink and limited edition Gudetama keyring for £22.

The all-new set menu will offer a wide range of favourites with a touch of Gudetama decoration.

For example, the restaurant’s signature Ramen – Shoryu Ganso Tonkotsu – comes with added fried shallot and Gudetama egg.

In addition, there will be a range of Gudetama merchandise for guests to pick up at Shoryu Go or from Japan Centre Panton Street, Piccadilly and the Japan Centre online store. Items will include a shopper bag, A5 wiro-smart notebook, oyster card/travel card holder and premium mugs featuring the character.

A competition will also run on Shoryu’s Instagram, where guests will be invited to take a selfie with Gudetama and post on social with the hashtag #shoryugudetama, with the winner bagging a limited edition Gudetama egg suitcase and other prizes.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Lifestyle brand for all ages is eyeing even more partnerships going forward....
On board as licensing agent for new property from The Illuminated Film Company....
UK games publisher Curve Digital secures deal to develop console game....
Revolting Rhymes, Hey Duggee, The Amazing World of Gumball among winners....
Classic franchise moves into sports lifestyle footwear with new tie-up....
IMG brokers deal for first range of brand-themed chocolate....
Get the latest news sent to your inbox
Subscribe to our daily newsletter