This ad will be closed automatically in X seconds.

Scottish FA goes undercover with Bawbags

Collection of fun branded underwear joins Scottish FA licensing portfolio.

The Scottish FA and has announced the launch of branded underwear.

Steven Romeo, head of retail, advises that one of its new licensees – Bawbags – has worked in conjunction with the Scottish FA to create a range of fun, branded underwear.

“Our fans have embraced this new range and initial sales have been extremely promising. I am delighted to add Bawbags to the ever-growing Scottish FA licensee portfolio,” Steven commented.

Colin Reid, director at Baw Bags, is equally excited, saying: “We are super excited to be working with the Scotland National Team and look forward to a successful relationship for many years to come.

“We have been very pleased with the reaction to the three styles of Bawbags underwear we have launched.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.