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Swizzels steps into footwear with Fashion UK

Blonde Sheep Licensing secures new deal for confectionery specialist.

Confectionery specialist Swizzels is stepping into the footwear sector, with Blonde Sheep Licensing having secured a new deal with Fashion UK.

The new agreement covers men’s and women’s footwear featuring Love Hearts, Drumsticks, Refreshers and other brands from Swizzels.

It is due to launch in spring/summer 2019 in Primark stores.

Nicola Green, head of footwear at Fashion UK, said: “ Swizzels is a vibrant and fun addition to our ever expanding footwear licence portfolio; we are positive this will be a popular licence for all of our customers with it’s great evergreen and giftable appeal.

“We have wide footwear design capabilities and we’re really excited to explore the possibilities with these iconic sweet brands.”

Natasha Dyson, md of Blonde Sheep, added: “The Swizzels brands are both current and retro which makes them appealing to multiple age groups. The team at Fashion UK recognise this and as a result have been able to secure some great retail listings.”

Natasha is currently investigating other opportunities for Swizzels including home, food, apparel, accessories and social greetings.

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