30,000 prizes to be won on special Light Side or Dark Side cereal packs.

Darth Vader, Chewbacca, Batman and Harry Potter among characters featured.

‘Christmas Yetis’ TV ad to debut tonight as retailer kicks off festive shopping period.

Retailer is first to reveal its top toy predictions for this year’s festive season.

Sales up 550% compared to same time last year thanks to The Force Awakens.

Characters including BB-8, The Joker and Supergirl join the collection in April.

Frozen toy merchandise sales have more than doubled YTD says NPD.