‘Esports is a great opportunity to get brands out there and for team merch.’
Bioworld International’s Richard Radford on the rise of gaming brands in Europe.
Posh Paws and Whitehouse Leisure signed by brand’s UK agent, Allsorts Licensing.
London Entertainment, Bioworld International, Debenhams worked on line.
Bioworld International confirmed as sponsor of retail element of new zone.
Outerwear and nightwear for ladies and girls on the way for quirky brand.
Fashion retailer worked with Bioworld International on range for hit ITV2 show.
Apparel, headwear & accessories specialist is now Bioworld International.
Popular exec becomes the company’s new head of licensing.