Brandgenuity Europe’s Teri Niadna on the exciting times ahead for the agency.
Agency to grow food brand into complementary food categories in the UK.
Including BBC Worldwide bolstering the Doctor Who brand with new licensees.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.
‘The brand licensing sector is in real growth’ says md Ian Downes.
‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.
‘We expect more, bigger brands to look to licensing’ says director Adam Bass.
“Licensees, agents and the brands are all now seeing what is possible.”