Initial focus will be on apparel, accessories, stationery and gift lines.
Smiffy’s and Widdop and Co are the latest to sign up to licensing programme.
Imagine8, Sakar and DJ Murphy all signed up for fast growing ZAG property.
We find out more about the final nominee, Bulldog’s creative services manager.
Including Beano’s Summer Reading Challenge 2018 and Hello Kitty’s Topshop pop-up.
We delve into the licensing life of Bulldog Licensing’s group managing director.
New TV series launches, while agency plans multi-category licensing campaign.
Master toy partner kicks off first consumer-targeted campaign for hit property.
Bulldog Licensing’s Rob Corney gives us his post-Election thoughts.