Start Licensing’s Ian Downes spots some deals which are prime examples of moving licensing

Start Licensing’s Ian Downes checks out some of the licensed World Book Day inspired activ

The agency has further expanded the licensing programme for Dr. Seuss Enterprises’ How the Gri

The company is introducing its range of licensed games and puzzles to the European mar

Five tonies bundles featuring Seuss characters and stories will begin to roll out from 2022.

King of Pop achieves estimated earnings of $48 million according to Forbes annual listing.

New offering aims to capture the fantastical stories, starting with the classic The Cat

Apparel collection features iconic artwork and eco-friendly materials to mark 50th anniversary of Earth Day.

Licensee ready for key dress-up occasion with portfolio including literary characters plus new lines.