Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.

Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.

Gudetama: An Eggcellent Adventure will be distributed worldwide later in 2022, as Sanrio looks

Sanrio partners with Star Editions on new ecommerce site which features exclusive merchandise.

Agency on board to expand merchandise programme for key characters in Iberia and Germany.

Retailer is launching apparel and accessories for Gudetama and Aggretsuko.

Exclusive egg-themed pop-up menu to launch in London, Manchester, Oxford outlets.

Chocolaterie teams with Sanrio to launch range of products inspired by brand.

Sanrio is looking to hire a licensing executive to further grow its team.