For a franchise which is fast approaching its 60th anniversary, Hot Wheels certainly has ple
The first edition of Licensing Source Book of 2024 is now available to read onl
“Classics like Barbie, Transformers, Hot Wheels are still on top of the parents, children’s
Three of the 11 supercategories posted growth through September. Sales of building sets grew
Sharon Weisman gives her view on what went down across the four-day show.
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
For the second year running, Mattel has kicked off the summer holidays with a Bar
Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.
Ahead of the centenary, organisers Automobile Club de l’Ouest (ACO) and IMG, have curate