Lucasfilm’s immersive entertainment division teams with The Void for initiative.
The Last Jedi note forms part of initiative between Disney and Great Britain Campaign.
Latest Star Wars set to open with over £27.5 million at the UK box office.
Retailers across the globe hold special events to mark launch of The Last Jedi lines.
5 UK stores will open doors at 12.01am on September 1 for new toy launch.
Global augmented reality event will mark launch of The Last Jedi products.
Retailer dedicating May 6 and 7 to franchise with raft of activities planned.
Teaser trailer and poster unveiled at Star Wars Celebration in Orlando.
Forces of Destiny will feature key characters and is backed by consumer products line.