Retailer dedicating May 6 and 7 to franchise with raft of activities planned.
Teaser trailer and poster unveiled at Star Wars Celebration in Orlando.
Forces of Destiny will feature key characters and is backed by consumer products line.
‘Once in a lifetime’ prizes to be won as part of Force For Change campaign.
Star Wars: The Last Jedi lines to launch on September 1; global retail activity planned.
Social media site will host a Q&A with cast members and stream unreleased footage.
Shaving brand reveals new TV ad spot as well as official branded gift sets.
Retailer getting behind launch of toy line for Rogue One: A Star Wars Story.
Star Wars-themed events will take place across the globe during October.