Start Licensing’s Ian Downes spends an enjoyable three days at Spring Fair this week,

Start Licensing’s Ian Downes returns to Iceland and examines the competitive edge it gains f

Start Licensing’s Ian Downes takes on his own product testing challenge this week.

Start Licensing’s Ian Downes takes a look at how Lakeland is using licensing and bra

Start Licensing’s Ian Downes spies some on-trend use of licences at the Exclusively Shows.

Start Licensing’s Ian Downes heads to the NEC for the BBC Good Food Show.

Start Licensing’s Ian Downes discovers the licensing friendly nature of Waitrose.

Start Licensing’s Ian Downes looks at how powerful celebrity licensing can be.

Start Licensing’s Ian Downes on resolutions, partwork launches and furniture sales.