Executives from Sanrio, Yoto, Andersen Press, Smiffys and Rubies tell LicensingSource.net how they are embrac

Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes takes a look at how the industry is doing its b

Running until 26 March, each Happy Meal will come with either one of 10

Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

Food and fashion fans have a new collaboration to help elevate their look, with McDonald̵

“Its iconicity will always remain and it continues to find new ways of captivating glo

Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and

Netflix is number one in the 100 Coolest Brands for Kids & Teens according