The campaign is aiming to encourage friends and families to gather, play classic Hasbro ga

The acquisition adds 6,500 film and TV titles to Lionsgate’s library and also includes f

We catch up with Marianne James, vp EMEA consumer products, for an update on

Looking ahead to 2024, the company will be celebrating milestone anniversaries for several of

Maxx Marketing and Licensing Matters Global have delivered a multi-faceted consumer activation which sees Hasbro̵

Philanthropic fashion brand, KROST NY, is teaming up with Hasbro to celebrate the company’s 10

Start Licensing’s Ian Downes spots two examples of successful long-term deals.

Extending the reach of iconic board games catches the eye of Ian Downes this week.

Hasbro will create Barbie-branded Monopoly games, while Mattel will produce Transformers-branded UNO games and Transformers-bran